Work

Overlander Vehicles

A specialist vehicle manufacturer. After a rebrand, the website had to do more than look the part — it had to bring in the right enquiries, and help those enquiries become work.

From 0 sales to £180k in 5 months, with traffic up 400%.

Who they are

Overlander Vehicles is a specialist vehicle manufacturer.

The problem

After the rebrand, the site was hard to find, and the visits it did get were not turning into sales. It had to reach the right customers, bring in the right enquiries, and help those enquiries become work.

What was done

The work was conversion, SEO and Google Ads. A prioritised keyword list was built around their market and the rebranded offer, and Google Ads ran alongside it, so the site stayed visible while organic search grew. The site was tightened for speed, navigation and mobile, and the product pages were rewritten around conversion: clearer descriptions, and a clearer next step.

The method

What changed

From 0 sales to £180k in 5 months, with traffic up 400%.

Website analytics chart showing Overlander Vehicles' monthly website visits rising sharply after the initial changes and staying higher through the period
1 January 2020 to 30 September 2021
Website analytics bar chart of Overlander Vehicles' top traffic sources, with Google search the largest by far, followed by direct visits

“Rise + Reveal has delivered transformative results to our business, seeing a 400% yield of traffic to our site, and has translated to a direct increase in sales.”

Allan McBurney, Director, Overlander Vehicles

Talk to a human

A fair question

“We’ve just rebranded. Shouldn’t the new site be enough?”

A new look doesn’t finish the job. Someone still has to find the site, understand the product, and see an easy way to ask. That’s the part we worked on.

Contact

If your site looks the part, and the enquiries still are not there, talk to a human.

Next case study: Larsen Piling and Larsen Contracts