Larsen Piling and Larsen Contracts
Google Ads for two specialist contractors in the Larsen group.
Sales per month up over 600%.
Who they are
Larsen Piling and Larsen Contracts are specialist contractors in the Larsen group, working across the UK and Ireland.
Larsen Piling works for domestic and industrial clients, with over 40 years in the trade. Its low-vibration, zero-spoil systems run on lightweight rigs for restricted access.
Larsen Contracts is a specialist contractor to construction across Ireland, Northern Ireland and Great Britain, with offices in Dublin and Lisburn and over 30 years’ experience.
The problem
People searching for specialist contracting work usually know what they need. The searches are specialist, and each enquiry can be worth a lot. The aim is to appear for those searches as the right contractor, with a straightforward way to get in touch.
What was done
The work was Google Ads, for both Larsen Piling and Larsen Contracts.
What changed
Sales per month up over 600%.
“Our work is specialist. Can Google Ads reach the people searching for it?”
Yes. The people who need specialist work search for it by name. The job is to show up for those exact searches rather than buy general traffic. Across both Larsen businesses, sales per month went up over 600%.
Contact
If you do specialist work, and the right buyers aren’t finding you when they search for it, talk to a human.
Next case study: Part Two Design