Part Two Design
In the dynamic realm of digital branding, establishing a robust online presence is pivotal. Part Two Design, a Belfast-based branding agency, recognized this necessity. Despite having a strong portfolio and a history of success through referrals, they faced the challenge of amplifying their digital footprint to match their reputation. This case study unfolds their journey from digital obscurity to online prominence, revealing the strategic SEO moves that propelled their website from the shadows to the spotlight.
Challenge
Part Two Design, a Belfast branding agency, aimed to extend its online presence beyond traditional referrals and networking. Despite having an effective sales tool in their website, its lack of visibility in Google searches was a significant hurdle.
Strategy
To address this challenge, a comprehensive SEO audit was conducted, revealing substantial opportunities for content enhancement and backend optimization to boost organic search competitiveness.
Execution
The execution involved a meticulous week-long overhaul of the website's backend, followed by ongoing modifications to refine the site's SEO performance, as evidenced by ranking improvements.
Results
The diligent SEO efforts resulted in a steady climb in search rankings, culminating in a noticeable surge in direct enquiries from online searches, indicating a broader reach beyond Part Two's existing network.
Conclusion
Through continuous SEO enhancements, Part Two Design has dramatically increased its online enquiry rate, affirming the effectiveness of targeted SEO in expanding online reach and generating new business leads.
